Hey, Mrs. Solomon
Rachel Solomon specializes in Style ahas from the midpoint of life and is an absolute joy to work with. She has a strong sense of personal branding and new exactly what she wanted and how I could help.
Louise
I created this fun character named Louise, based off of Rachel. She is stylish, modern, fun, and evergreen in her design.
Branding
Rachel wanted her logo to have a more editorial look, she provided the font and we chose to streamline it into a simple but effective "Hey, Mrs. Solomon" lock-up. Her alternate logo would be an illustration of Louise's face. For colors, I knew I wanted to include this iconic neon yellow that sometimes makes appearances from her phone case to her glasses. The ultramarine blue was a natural complement to complete that yellow.
Credits:
Client: Rachel Solomon
Branding + Illustration + Web Design + Animation: Lily Xiao Haselton