Hi, I’m Lily!

I’m a multidisciplinary designer that helps newer entrepreneurs and established brands bring their creative visions to life. Whether you’re looking to create a bespoke and memorable brand identity, clear web presence, or add motion to existing brand assets, I’m your designer with 7 years of experience.

Proficient in:
Motion Design, Graphic Design, Brand Identity Design, Squarespace Web Design

Credentials:
BFA in Animation from MassArt | Roles: Animation Director, Sr. Graphic Designer, Sr. Motion Designer

  • Clean and approachable visuals are what I’m passionate about, but let’s not forget the bigger picture. By strategizing together early on in the process we can nail down your core business goals, visual identity and get designing. Read more about the process here.

  • Have you ever created something in the kitchen you knew was going to turn out deliciously? Put together an outfit you knew expressed your personality so well? How about giving someone a gift you knew would make them feel so happy? This is the feeling I get when I explore your vision and combine it with my skillset. For me, it’s a chance to step outside of my creative world and help to craft yours.

  • Think of me as a multi-tool in your kit. My 7 years as an artist post-undergrad has allowed me to hone and explore several different disciplines in service of crafting a full creative picture for my clients.
     
    Whatever your vision is, I want to apply my skillset to your project to create something totally you!

The Process

  • Strategy

    This stage is where we lay the foundation for success. It includes a Discovery Call where I get a feeling for what you do, why you do it, and how you do it. Onboarding to the Client Project Tracker via Notion, this is your one-stop hub to keep track of our progress at every single stage. A contract agreement. And a Discovery Questionnaire, where we start to get an idea of the art direction of the project and you answer questions.

  • Moodboarding

    Next, I will take everything that we discussed during the strategy phase and use it to start visualizing the creative direction for your project. I will present these directions in a few moodboards for us to discuss. Direction will include typography ideas, colors, logo styles, illustration styles and anything else your brand might benefit from.

  • Design

    Yay! This is the longest phase. I will design the first phase of our project whether that includes full logo suites, colors, fonts, motion or website layouts. I will present these along with my thinking.

  • Motion

    After designs are approved, we add the icing on the cake. In this case… motion! This is my speciality, but it is optional. Motion makes brands memorable. Motion gives your brand or project a chance to stand out from the crowd.

  • Offboarding

    We’ve crushed our goals, you love the deliverables and you can’t wait to show your friends and family… all is good! Now to Offboard which includes final files and a packet with any further resources you may need.