Linda Platt is a transformational executive coach who came to Honor Code Creative Studio wanting to show her most authentic self to her clients.
My task was to create a brand logo and set of illustrations for Linda that encapsulated her unconventional yet empathetic style of coaching.
Logo
Intuitive. Expert. Unconventional. These were the core adjectives that this logo needed to convey. I sat at my desk and grabbed my apple pencil to write the words, Strong, Modern, and Natural on a page that would fill with thumbnails.
Armed with inspiration from the client and a brand Q&A provided by HCC, I began by sourcing other logo lock-ups that used L and P as inspriation. I also took time to source a few fonts for the logo and the body.
The result was this beautiful marriage between the expected with a touch of unique unexpected in the rotational tweak of the star and the beautiful push and pull of an ink brush
Illustrations
I massively enjoyed illustrating these. I felt as though I could let my intuition guide me for most of it and the result was some beautiful organic forms that represent larger concepts akin to Linda's coaching style.
Credits:
Design, & Illustrations: Lily Xiao Haselton
Web Design and Creative Direction: Ali Pike
Studio: Honor Code Creative
Copy: Michelle Michaud